Gadget aficionados,  get used to the name ‘Youm.’  Youm is the name of a new technology developed by Samsung that incorporats organic light emitting diode (OLED) displays.

This technology produces displays that are flexible and bendable.  Samsung claims that the displays will be nearly unbreakable.

At the Consumer Electronics Show in Las Vegas, Samsung showed a prototype device incorporating Youm.  The screen on the device extended to the edge of the device so that if the device was put flat on a table with the cover on it, the edge would still display an incoming text or email. Samsung also brought inMicrosoft (MSFT) to display a Windows Phone prototype incorporating Youm. One inference is that the first phone Samsung introduces using Youm will be a Windows Phone and not a phone based on Google (GOOG) Android.  It is conceivable that Nokia (NOK) may be close behind Samsung in incorporating similar technology.

Samsung is not the only one with OLED technology, but Samsung is believed to be the most advanced and closest to bringing flexible, bendable and unbreakable OLED screens in mass produced phones and tablets. There is even a rumor that Galaxy SIV, the upcoming successor to the popular Galaxy SIII, will include an OLED display.  We have no independent confirmation of this rumor.

Apple (AAPL) is believed to be far behind Samsung in OLED technology.

Ordinary LEDs were introduced in 1962.  The work that forms the basis of OLEDs was done in 1960, but widespread commercial applications of OLED technology have come to fruition only within the last two years.  DuPont (DD) has played a key role in the development of OLED technology…Read more at Forbes