Apple this morning announced a new 128 GB fourth generation iPad.  The new 128 GB version is priced at $929 for WiFi plus cellular and $799 for only Wi-Fi model.

“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of worldwide marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

The new model appears to be directed at business.  In its press release, Apple highlighted autoCAD from Autodesk. “Our AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime,” said Amy Bunszel, vice president of AutoCAD products for Autodesk. “These files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data.”

The new model appears to be an attempt to compete with Microsoft Surface and new tablets based onGoogle Android.  It is a good move on Apple’s part; Apple dominates the corporate market in tablets.  The new model will help Apple maintain the lead….Read more at Forbes

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