MICROSOFT SURFACE SURE IS NO APPLE IPAD KILLER

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On Monday, Steve Ballmer, CEO of Microsoft (MSFT), revealed much anticipated tablets from Microsoft.  The tablets, to be called Surface, are a much stronger entry than most analysts expected.  Speculation by analysts ranged from eBook reader to an Xbox focused tablet.

Microsoft shares are up better than 3% on the news.

Surface includes tablet features that are now deemed standard but offers a big screen at 10.6 inches.  The biggest innovation is the cover of Surface.  The cover flips to become a cool keyboard.   A built-in kick stand and a pen that clicks into the tablet are likely to prove popular.

Surface will come in two versions.  The first version is based on ARM (ARMH) architecture around a chip made by Nvidia (NVDA).  The second version will be built around Intel (INTC) chips.

The ARM version will be available this fall in 32 and 64 gigabyte models.  The pricing is expected to be comparable to iPad.

The full Windows 8 version built around Intel chips will be available three months later and will be priced around $1,000.

Surface is no iPad killer for several reasons.

Different Ball Games

Apple (AAPL) and Microsoft are playing two different ball games.  Apple is making a clean break from the PC.  Microsoft is simply extending the PC into the mobile space.

Refrigerator-Toaster

Microsoft has done the best job that I have seen to date to combine a tablet and a laptop into a hybrid. Hybrids traditionally have a checkered history.

Apple is dead set against hybrids. During the earnings call, Apple CEO, Tim Cook, said convergence ….Read more at Forbes

See also  NVIDIA TRACES A BEARISH PATTERN – ARORA SIGNAL TO HEDGE RIGHT AT THE TOP, CENTRAL BANKS BUY GOLD

 

 

 

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