NEXT BIG THING IN SMARTPHONES COULD BE COMING FROM GOOGLE $GOOG $AAPL $NOK $GM $MS $F

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It appears the next big thing in smartphones is coming neither from Samsung nor Apple but from Google .

Last week at All Things D, Dennis Woodside, CEO of Motorola, announced Moto X.  Moto X may turn out to be the next big thing in smartphones because of the emphasis on making the phone ‘self-aware.’  Woodside neither showed the phone nor described it in enough detail to make a conclusive judgment about its prospects.  Having said that, the concept of self-awareness of a phone takes the ‘smart’ in a smartphone to the next level.

The following examples illustrate what self-awareness means:

  • According to Woodside, “The new phone will know when you take it out of your pocket.”
  • The phone will learn when you are about to take a picture and it will open a camera app by itself.
  • The phone will know when you are traveling in a car.

Woodside did not bring it up but there are considerable synergies between the concept of the self-awareness and Google Now.  Google Now tries to anticipate the user’s needs and acts as an intelligent assistant.  For example, Google Now reminds the user of things important to the user when the user is at a certain location.  (For background on Google Now, please see Google Now Recovers Apple’s Siri Fumble.”)

Motorola used to own a large semiconductor operation that was spun off into a company now known as Freescale Semiconductor.  One of the strengths of this semiconductor operation was semiconductors used in receiving data from sensors and using such data in control systems for energy, industrial and automotive applications.  Semiconductors are now extensively used to monitor and control every aspect of a car by all major manufacturers including General Motors and Ford.  For control of airbags, one of the first microelectromechanical systems employing inertial sensors was produced by Motorola…Read more at Forbes

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