Apple AAPL has been very proud of its Retina displays. To a large degree, these high-resolution, crystal clear displays have contributed to the popularity of Apple devices. Tim Cook himself has promoted Retina displays by claiming them as the most advanced display technology and that no one matches their quality. Cook simply has followed Steve Jobs’ tradition of deriding competitors’ designs. Apple has been especially critical of Samsung OLED display technology.
It appears that Samsung is getting ready to leave Apple Retina displays in the dust. Samsung is expected to announce a new high resolution display at Display Week, an event of the display industry organized by the Society for Information Display. This year’s Display Week conference is being held in Vancouver, Canada.
Samsung plans to show off a 13.3 inch display with a resolution of 3200 x 1800. This is in contrast to 2560 x 1600 resolution on a 13 inch Apple Retina MacBook Pro. Samsung resolution amounts to an astounding 276 pixels per inch compared to 227 pixels per inch for a comparable Retina display. More astounding is Samsung’s claim that the new display will consume only 70% of the power that existing displays consume. Samsung claims to be achieving this feat by increasing efficiency of backlighting and reducing the number of driver circuits. Of course, there is more to displays than just resolution. Apple has previously talked about true reproduction of color in its displays. It will be interesting to see how Apple responds.
It is not clear when notebooks with these advanced displays will become available…Read more at Forbes
