April 27, 2011

REACHLOCAL (RLOC) RISE IS IRRATIONAL

ReachLocal (RLOC) is rising almost 30% on two pieces of news.  

First ReachLocal entered into a partnership with Google (GOOG) under which ReachLocal is now considered a global premier AdWords partner.  

Having managed distribution channels for several companies I know that adding a premier partner program to an existing partner program is not only a natural progression, but also common place in the industry.   This is nothing special as bulls would like to believe.   Google is likely to have tons of new premier partners in the future.   The partnership of Google  with ReachLocal  is not exclusive.   Further, there are tons of partners of Google that are not yet classified as premier but still compete aggressively with ReachLocal.… Please click here or the title below to read more.

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