April 28, 2011

REACHLOCAL (RLOC) CONTINUES ITS INSANITY

ReachLocal (RLOC)  continued its insanity today. This provided an opportunity  to short another tranche of ReachLocal at a higher price.

Here are excerpts from my article on Seeking Alpha:

 A Great Google Idea Once Again Leads to Investor Insanity
……It appears that bulls on ReachLocalReachLocal try to differentiate themselves by adding advertisement management systems and a suite of services.

 
 The problem is that there are  a large number of competitors in the business and they all take a similar approach to differentiation. The situation is akin to putting lipstick on a pig and stating that this pig is different from other pigs.
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