APPLE SIRI GOOGLE SEARCH STUDY
We did a small study to validate the hypothesis that users of Apple (AAPL) Siri are reducing Google (GOOG) searches.
The study involved 17 users of Apple Siri who upgraded from Apple iPhone 3GS, 20 users who upgraded from android phones and three users who upgraded from Apple iPhone 4.
All 40 users of Siri report that they see no need to go to Google if Siri can answer their question.
27 users of Siri have not done a single Google search since they got iPhone 4S.
13 users on the average have done two Google searches since they got iPhone 4S.… Please click here or the title below to read more.
October 31, 2011