January 24, 2012

‘Don’t Be Evil’ Gives Google Possible Antitrust Cover

In my article, ‘œGoogle’s Brilliant New Weapon To Fight Facebook,’ I described Google’s new weapon ‘œSearch plus Your World’.

Search plus Your World changed Google’s ranking in its search results. Google started emphasizing results from Google+ social network at the expense of Facebook and Twitter.

Now a few engineers from Facebook led by Blake Ross, Facebook’s product director and co-founder of Firefox, along with engineers from Twitter and MySpace, are responding with a new tool called ‘˜Don’t Be Evil.’   The name Don’t Be Evil is a fairly deliberate dig at Google’s tag line.

The engineers asked how much better social search would be if Google surfaced results from all across the Web.    … Please click here or the title below to read more.

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