APPLE MAKES PLAY FOR INDIA WITH 29-CENT ITUNES SONGS $AAPL $RIMM $MSFT $GOOG $NOK
Apple is waking up to the harsh realities of the world. Perhaps the fall in stock price has helped. There is simply more competition and Apple has to adjust to it.
In a major move, Apple is offering some popular songs for just 29 cents on iTunes. This represents a 70% discount from the previous price. However, to take advantage of the 70% discount you need an Indian credit card.
Apple now seems awake to the potential of over a billion Indians. To date Apple has focused on China, but largely ignored India. Low cost iTunes is the center piece of Apple’s new strategy for emerging markets.… Please click here or the title below to read more.
January 25, 2013