April 17, 2013

APPLE VIOLATES $400, NO SILVER LINING FROM OVERCAST CIRRUS OUTLOOK $AAPL $CRUS

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Until yesterday Apple AAPL  had been holding strong after testing its support around $419 multiple times.  Today that support has decisively broken with shares plunging more than 6% and briefly below $400 to as low as $398.11 this afternoon.

The reason for the crushing action lower in Apple shares is what can be inferred from negative talk out of a major supplier of iPhone audio components, Cirrus Logic CRUS .  Cirrus said that it expects revenues and earnings when it reports quarterly results next week to be significantly below analysts’ forecasts.  Cirrus also projected horrific revenues going forward.  The implication is that Apple has slowed the building of iPhone 5s and that is the reason why Cirrus is not able to sell components to Apple at the same rate as it had been.… Please click here or the title below to read more.

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APPLE IN TROUBLE IF U.S. PHONE MARKET FOLLOWS FRANCE, INDIA, CHINA $AAPL $NOK $BBRY $GOOG $MSFT

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Apple became the largest company in the world by market capitalization on the strength of innovation in mobile phones. Fortunately for Apple, the last several years there has been a consumer trend to treat their phones as status symbols or fashion accessories.  This kind of consumer behavior has also been the primary reason for Apple’s success in China.  For many newly rich Chinese, flaunting the latest iPhone has been a way to show that they have arrived.

What about a possible inflection point that is arriving when most consumers will consider their phone simply as a utility device and not as a fashion accessory?… Please click here or the title below to read more.

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