WHAT THE PRICE OF COFFEE MEANS FOR STARBUCKS $JO $SBUX #COFFEE
Coffee prices have been cut by nearly half from their peak. Many purveyors have passed on the savings to their customers, but not Starbucks. If that was not enough, Starbucks recently increased prices the timing of which is pointed out on the annotated chart. But regardless of the price of a cup of coffee, the question for this column lies in whether or not falling coffee prices will have any impact on Starbucks stock.
Please click here for an annotated chart.
The chart compares the stock performance of Starbucks SBUX, with the iPath Bloomberg Coffee Subindex Total Return ETN JO.… Please click here or the title below to read more.
August 19, 2015