Shutterfly (SFLY) and American Greetings (AM) derive signicant revenues from letting consumers print their greeting cards. Apple (AAPL) has just introduced an app that allows consumers to print greeting cards. We expect similar apps to proliferate on Android and Windows. This is a negative development for Shutterfly and American Greetings.
Our plan is to short sell Shutterfly and American Greetings but only after the over all market moves up from here.
We will provide real time actionable signals on these stocks in ZYX Buy Change Alert and ZYX Short Sell Change Alert.
