APPLE SHOULD DIG INTO THE COUCH CUSHIONS AND BUY TWITTER

Twitter
LinkedIn
Facebook

Apple has been phenomenally successful in designing and selling devices but it has  stumbled badly in developing its own social media. Apple is in great need to rectify its social deficiency.  One good way to remedy the situation is for Apple to buy Twitter.

Rumors have been rife over the last year that Apple will buy or take a major stake in Twitter.  The New York Times fanned the flames when it reported on Friday, July 27, that Apple had talked with Twitter in recent months about taking a stake in the micro blogging company. Worth noting is that the Wall Street Journal also reported last week of negotiations between Twitter and Apple but contrary to the Times,the Journal reported that talks occurred more than a year ago.

Apple Deficiency

About 20% of the world’s population now uses social media.  By 2015 about 50% of the people are projected to use social media.  Social media has become a big influencer in the purchase of electronics.  This influence is likely to increase.

Apple stands alone among its competitors in that it does not have a major social media initiative.

Google has been working hard on Google+, which just crossed above the 250-million user mark.

On the Facebook earnings call, Mark Zuckerberg highlighted the importance of mobile efforts.  There have been plenty of rumors that Facebook will introduce its own mobile phone.  Facebook is also in bed with Microsoft.  The point is that Facebook will sooner or later bump up against Apple….Read more at Forbes

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