APPLE’S SIRI IS EATING GOOGLE’S LUNCH

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These symbols are included in this  article Google (GOOG), Apple (AAPL), and Nuance (NUAN)

Apple’s Siri is beginning to eat Google’s lunch. Google has spread its wings, but Google’s bread and butter is still selling advertising on search pages. Siri from Apple is the start of disintermediation from Google search.

Siri is a voice controlled virtual personal assistant from Apple /quotes/zigman/68270/quotes/nls/aapl AAPL -0.13%  that relies on artificial intelligence. When I asked Siri to find the best Indian restaurant nearby, it came up with the right answer. It did not answer with the nearest restaurant but found the highest rated restaurant nearby. Before Siri, I would have gone to Google /quotes/zigman/93888/quotes/nls/goog GOOG -0.14%  and searched for an Indian restaurant. Google would have made money if I clicked on any one of a number of advertisements for restaurants on the search page. Siri completely bypassed Google and went to a data base called Yelp.

In a small study at The Arora Report , the evidence is mounting that users of Siri are consistently bypassing Google. If the results from the small study are extrapolated, in due course as Siri becomes widely available, it will change people’s habits. The new habit will be using voice to find exactly what one wants without having to comb through a large number of results, some of which may not be relevant. Further, the display space on mobile devices is limited. Who needs the distraction of side advertisements like those from Google on the small screen?

Natural language interface has long been the holy grail of computing. Natural language is simply a fancy phrase for ordinary language….Read more at MarketWatch.

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