BUY ERTS ( ELECTRONIC ARTS )

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Yesterday ERTS reported lousy earnings and guidance below consensus. As a result, the stock has been hit hard trading as low as $42.50.

A culture change is slowly but surely happening at ERTS. Assuming proper execution, results of the change should start translating into better financial performance in the second half of 2009.

Buy, aggressively if the stock moves in mid to high thirties. Initiate position here.

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