It is no secret that Google (GOOG) missed the boat on social networking when the time was ripe. Now Google is chasing Facebook with Google+.
Google+ is well designed. Some experts consider Google+ to be a better design than Facebook. Google+ has met with some initial success. It is too early to tell if the initial success will last or whether it is simply the result of Google+ being a novelty.
There is no denying that content on Google+ is sparse compared to Facebook.
Now Google has a new secret weapon to battle Facebook. The new weapon is called ‘œSearch plus Your World’.
In a blog post, this is how Google describes this new weapon:
Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.
Although Google goes to great length to avoid implying that this is a weapon directed against Facebook and Twitter, it is difficult to look at it any other way. Google is hoping that people will prefer personalized content in searches. Since personalized content from Google+ is included in searches but not content from Facebook and Twitter, Google is …Read More at Forbes
