Identive (INVE) scored a coup when it sold its RFID stickers for the roll out of Google’s marketing campaign for Google Places in Austin, TX. These stickers are used to convert conventional posters to smart posters. Consumers with NFC enabled mobile phones, can simply touch their phones to the poster to get all kind of information on the business, such as hours of operations, payment types, and reviews.
In their enthusiasm, investors do not seem to realize that RFID technology is a commodity technology. There is nothing special about Indentive Group’s technology. The stock s up $2.79 to $5.52.
We are lightly entering a short position with only 5% of the full position size on technical exhaustion of any up spike from here. The ZYX SHORT SELL CHANGE ALERTS subscribers will receive information in real time on points to add to the position, stop zones, and targets. ZYX SHORT SELL CHANGE ALERTS will also follow the trade from cradle to grave.
At present this trade satisfies only four of the six screens of the ZYX Change Method.
