AT&T helped raise Apple‘s iPhone from its infancy to becoming the most popular phone in the world. How can AT&T now take its love away from iPhone and shower it on the new baby fromNokia, Lumia 900, running Microsoft Windows?
Sherlock Holmes would have replied, ‘It is elementary, my dear Watson.’
AT&T had an edge because it had an exclusive on iPhone from launch in 2007 to last year. Now that edge is lost. It does make sense for AT&T to regain the edge, at least partially, with Lumia 900.
Google’s Android did not offer any viable options for AT&T. Lumia 900 was the only choice.
Ad Age reported that AT&T is spending $150 million to launch Lumia 900. This sum is more than AT&T spent to launch iPhone. The report makes sense to me because AT&T needs to repeat the success. However,The Verge contradicts Ad Age and claims that the budget for Lumia 900 is nowhere near $150 million.
Instead of squabbling over the budget, our research atthe Arora Report has focused on what really matters – which phone salespeople at AT&T stores are pushing.
Based on the data we have gathered, my conclusion is that AT&T is doing a spotty job pushing Lumia in its sores. In some stores, salespeople are very knowledgeable and doing a great job selling Lumia. In other stores, salespeople make negative comments about Nokia and Windows.
Considering that about 80% of the people buy their phone from a carrier, the efforts of AT&T have positive implications for both Nokia and Microsoft.
Nokia lowered its earnings projections today….Read more at Forbes
