MICROSOFT FACES AN UPHILL BATTLE TO TURN MACBOOK LOVERS INTO WINDOWS USERS $MSFT $AAPL, $INTC $GOOG

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Microsoft is offering a trade-in program to trade MacBook  Air for Surface Pro 3.

Microsoft is also announcing deep price cuts to its cloud storage called OneDrive. For 100 GB Microsoft is reducing the price from $7.49 to $1.49 and for 200GB from $11.49 to $3.99. Microsoft is also increasing the size available for Free from 7 GB to 15 GB. The best deal Microsoft is offering is 1 TB per person, up to five persons, for $9.99 per month to users of Office 365 Home.

The trade in offer for MacBook Air is simply Microsoft barking up the wrong tree. MacBook Air owners have gotten used to Apple’s operating system and it is difficult to visualize many switching to Surface Pro 3 which runs Windows. Further, many MacBook Air owners also own other Apple devices and are deeply tied into the Apple ecosystem. Interestingly Microsoft is not making a trade-in offer to owners of iPad. Perhaps for a good reason because Surface Pro 3 is not a user friendly tablet when compared to iPad.

Read more at Forbes as to why MSFT is not a great buy here.

 

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