NEW PLAN FROM AT&T LIKELY TO DRAG ON IPHONE SALES $T $VZ $AAPL $TMUS $S $GOOG

Twitter
LinkedIn
Facebook

NEW PLAN FROM AT&T LIKELY TO DRAG ON IPHONE SALES $T $VZ $AAPL $TMUS $S $GOOG

T-Mobile (TMUS) got the ball rolling with no contract plans and much cheaper plans than AT&T, something it publicized in the Tim Tebow Super Bowl commercial Sunday evening.  Today AT&T fired a big bazooka, not so much at T-Mobile but at Verizon.  It makes sense because the name of the game is to attract the highest possible number of high-paying customers; a large number of such customers are currently Verizon customers, not T-Mobile customers.

Here are the details of AT&T new Mobile Share Value plans. Under the plan, a family can get unlimited talk and text plus 10GB of shared data on five lines for $175.  A similar plan from Verizon costs $300.  Over a two year period, this is a savings of $3,000.  AT&T is not offering to pay contract termination fees to Verizon customers but is offering a $100 bill credit for each new line added.

AT&T’s price for a family plan with two lines is $130 per month compared to $180 at Verizon, $140 at Sprint (S )and $120 at T-Mobile.

The plan is also available to AT&T’s existing customers who stand to save big if they switch to this new plan. In the past, carriers’ strategy primarily has been to attract customers from competitors.  Here AT&T is departing from the age old strategy in that it is making it very attractive for the current customers to stay with AT&T.

The new AT&T plan is bad news for Apple (AAPL) because it strikes at the heart of big subsidies by not offering subsidies.  AT&T’s announcement is a major step towards encouraging customers to either bring their own phones or buy phones from AT&T under its Next plan with taxes paid up front and the cost of the phone paid in monthly installments…Read more at Forbes

Subscribe to 'Generate Wealth'

Free Forever

More To Explore

30 Day Free Trial

Cancel within 30 days and you owe nothing

When you take a FREE 30 day trial, you get access to powerful techniques used by billionaires and hedge funds to grow richer. You can continue to use these powerful techniques to grow richer even if you cancel your subscription. You come out ahead by subscribing no matter how you look at it.

A fortune is to be made from AI stocks.
Get the list of 18 AI stocks to grab your share of the profits — no cost to you.

A fortune is to be made from AI stocks.

Get the list of 18 AI stocks to grab your share of the profits.

AI is a $1 Trillion Market

Making A Fortune
In Artificial Intelligence

Golden Age of Artificial Intelligence