Apple (AAPL) Siri cannot find abortion clinics in New york. Apple Siri can not understand foreign accents. Apple Siri is sexist.
Foregoing are the three controversies engulfing the media. At The Arora Report, we did a study to answer the obvious question, ” Is the controversy helping or hurting Apple?”
The study involved asking 100 people shopping for a phone.
73 had heard of at least one of the controversies.
32 will now consider buying or were buying an Apple phone but had not previously considered Apple prior to hearing about the controversy.
Two will not now consider buying an Apple phone because of the controversies.
This is a small unscientific study. The point of the study was to provide a quick qualitative answer and the study was not meant to produce an accurate quantitative answer.
The conclusion is that anti-abortion, anti-foreigner and sexist credentials of Apple Siri will benefit Apple where it counts — drawing new customers and selling more phones.
