UNWINDING SOME OF APPLE’S POSITIVE SPIN $AAPL $GOOG
On a conference call following Apple AAPL +5.41%‘s release of quarterly results Tuesday, the highlights that stood out were Lower average selling prices, lower gross margins and higher iPhone sales. On the call, management made many positive pronouncements that deserve further digging. India Up 400% Cook said that sales in India were up 400%. Further, sales in the Philippines were up 140%, and sales in Turkey and Poland were up over 60% each. On the surface this sounds very positive until one considers what CEO Tim Cook did not say. Until recently, Apple did not put its marketing and distribution muscle into these markets.