MIGHT BE TOUGH FOR APPLE TO STAY COOL IN WAL-MART DISCOUNT BIN $AAPL $NOK $WMT
It was not long ago that teens flocked to Apple (AAPL) products because they were ‘cool.’ iPods were first adopted by teens and then migrated to their parents. Of late, Apple is losing its ‘cool factor.’ As innocuous as it may seem, the perception of the loss of ‘cool’ has increased the long-term risk in Apple stock. Recently Forbes quoted Buzz Marketing Group in stating that young are turning away from Apple as they do not perceive it as cool. According to the group, Apple is not connecting with Millennial Kids. Wal-Mart is offering an unlimited plan requiring no contract for Apple iPhone 5