RIM STANDS A CHANCE AT COMEBACK IF IT TARGETS MICROSOFT, NOT APPLE

Twitter
LinkedIn
Facebook

On Monday Thorsten Heins, CEO of Research In Motion, rallied support at a conference for the upcoming BlackBerry 10.  After cutting past the bravado that Heins put up perhaps for a show, it is clear that RIM is conceding the top two spots in mobile to Apple and Google‘s Android.

Heins’ realism is progress in that now RIM is realizing that it does not stand a chance of returning to its former glory days.  Both Apple and Android are too far ahead of RIM for RIM to catch up. The foregoing may seem obvious to a casual reader but astute watchers of RIM would see that the company that once dismissed iPhone as a toy and then refused to accept the reality of the marketplace for a number of years finally gets it.

With BlackBerry 10, RIM is actually targeting Microsoft (MSFT) Windows Phone 8.

It is clear that RIM is unlikely to dominate the consumer market like it did before.  The best way to analyze RIM’s prospects of making a comeback is to segment the market.

Existing User Base

In spite of its problems, RIM still has about 80 million users.  If RIM comes up with a product that is somewhat competitive, it may end up retaining about half of the present subscriber base.

The High-Security Market

RIM still has an edge in markets that require high security such as government entities and certain functions in private corporations.  BlackBerry 10 will have a shot at dominating this market.  There is a significant overlap between this market segment and the existing user base segment.

BYOD

BYOD now a commonly used acronym stands for Bring Your Own Device…Read more at Forbes

See also  HOTTER INFLATION – MOMO BUYS THE BAD NEWS, JP MORGAN CEO SAYS RECESSION NOT ‘OFF THE TABLE’

 

Subscribe to 'Generate Wealth'

Free Forever

More To Explore

30 Day Free Trial

Cancel within 30 days and you owe nothing

When you take a FREE 30 day trial, you get access to powerful techniques used by billionaires and hedge funds to grow richer. You can continue to use these powerful techniques to grow richer even if you cancel your subscription. You come out ahead by subscribing no matter how you look at it.

A fortune is to be made from AI stocks.
Get the list of 18 AI stocks to grab your share of the profits — no cost to you.

A fortune is to be made from AI stocks.

Get the list of 18 AI stocks to grab your share of the profits.

AI is a $1 Trillion Market

Making A Fortune
In Artificial Intelligence

Golden Age of Artificial Intelligence