SIRI IS APPLE’S POST-JOBS TICKET TO $1,000

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With the passing of Steve Jobs, investors in Apple (AAPL) need an early warning signal to know if Apple stock will go to $1,000 or $100 in the future. This article is the second in a series titled ‘œThe Future of Apple,’ designed to help investors gain appropriate insights and be prepared to act on an early warning signal.

Siri is the most advertised feature of the new iPhone 4S from Apple.   Siri is a voice controlled virtual personal assistant that relies on artificial intelligence.   Apple has done an excellent job at integrating Siri with other apps on the phone.

In our test, Siri works about 50% as well as advertised but it is still a quantum leap.   It is early in this transformational voice interface with computing devices.   As a reminder, the Wright brother’s first flight was only 120 feet.   Siri is marked beta.   When was the last time Apple released a beta?   As I will explain later in this article, widely releasing Siri beta is a brilliant strategy.

Siri integrates two tasks: first it does a great job at recognizing speech and second it figures out what you mean.   Neither one is an easy task.   I know it from first-hand experience as an engineer and entrepreneur.   Two of my companies attempted to accomplish what Siri has accomplished on a very limited scale in narrow applications designed for supply chain.      I must admit that in both cases, we ended up abandoning the functionality due to technical problems in spite of significant interest from customers…Read more

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