STARBUCKS BEGINS ITS NEXT LEG UP

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Starbucks (SBUX) shares are getting ready for their next leg up. The stock is expensive at these levels, but the coffee giant keeps on innovating and big international expansion is still ahead.

It is no secret that espresso coffee is very popular overseas. Starbucks has announced the first at-home, premium, single-cup machine called Verismo® for single-cup espresso beverages.

Starbucks has entered into an arrangement with Krueger GmbH & Co. of Germany to market the machine, as well as coffee and milk pods.

“The premium, single-cup segment is the fastest-growing business within the global coffee industry,” said Howard Schultz, Starbucks chairman, president and CEO. “We have long believed that the biggest prize within the segment is a high-pressure system that would give us the opportunity to deliver Starbucks-quality espresso beverages at home and at work for customers who desire the Starbucks® espresso experience outside of our stores.”

Starbucks claims that the new initiative will coexist with its existing relationship with Green Mountain Coffee Roasters (GMCR). The stock market doesn’t quite buy the premise as is evidenced by a $10.39 swoon in the stock price of Green Mountain as of this writing. Green Mountain has long been a battleground stock. About 19% of the float is short.

Green Mountain has become more of a trading stock and is no longer a prudent investment suitable for most investors.  The high short interest causes periodic short squeezes. Traders skilled at capturing short squeezes can find plenty of opportunities to make some easy, very short-term profits in this stock…Read more at MarketWatch

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