WHY THE BAN APPLE SEEKS ON SAMSUNG DEVICES IS MEANINGLESS

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After its big win in the patent trial with Samsung in the Federal Court of  the Northern District of Southern California, it has been widely expected thatApple (AAPL) would seek a ban on infringing Samsung devices.

In a filing, Apple is limiting its request for a ban to eight Samsung devices:  Galaxy S II 4G; Galaxy S II (AT&T variant); Galaxy S II Skyrocket; Galaxy S II (T-Mobile Variant); Galaxy S II Epic 4G (Sprint Variant); Galaxy S Showcase; Droid Charge, and the Galaxy Prevail.

Anecdotal evidence we have gathered shows that sales of devices other than the Galaxy S II are minuscule.  Galaxy S II is at the tail end of its popularity but still seems to have good traction among consumers.

Apple will first seek a preliminary injunction followed by a permanent injunction.  Even if Apple is successful in receiving the preliminary injunction, chances are Samsung will lower prices of Galaxy S II devices to clear inventory before the ban goes into effect.

It is worth noticing that Samsung flagship phone Galaxy S III is not on the list.  Samsung may come up with new incentives for Galaxy S III to capture some of the budget conscious buyers who would have chosen Galaxy S II. Paradoxically Apple’s move may end up helping Samsung in the very short run.

It is also worth noting that Apple is not seeking a ban on all of the devices involved in the trial…Read more at Forbes

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