BUGGY APPLE MAPS POINT WAY TO MEDIOCRITY IN POST-JOBS ERA

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It is no secret that Apple Maps in iOS 6 has problems.  These problems are likely more serious than generally believed. There are several reports out that Apple is using recruiters to lure engineers who have worked on Google (GOOG) Maps.

Considering that Apple has already introduced iOS 6 with great fanfare and according to Apple more than 100 million iOS devices have been updated with iOS 6, is this the time to hire recruiters to attract engineers who have played a role in developing Google Maps?  If the general belief that problems with Apple Maps are minor and need only a few tweaks, Apple would not be aggressive in pursuing Google engineers at this time.  Certainly Apple’s own engineers who developed Apple Maps are capable of making a few tweaks.

If this was not the case, would Apple need to hire additional talent in such a hurry at this time?

Steve Jobs was not an engineer by education and training, but it is well known that he was a good planner especially when it came to attracting the right talent long before launching the products. Based on the history of Steve Jobs, it is inconceivable not only that he would have introduced iOS 6 with these problems, but it is also inconceivable that he would not have requisite talent on board long before introduction.

There is not much doubt that Apple has the money to hire the talent.  Of course, developers at Google are likely to find development opportunities at Apple attractive since a large part of the work at Google now is simply doing updates to a completed project….Read more at Forbes

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