FB article forbes 4-4-13

It does not yet seem to be well understood, but Facebook has just launched a bazooka against Google, Apple, Microsoft, and BlackBerry.

Present-day phones are built around apps. Mark Zuckerberg, CEO of Facebook, asked the right question, “Should the phones be designed around people and not apps?”  His answer was apparently that people are more important than apps.  The result is an app he’s calling “Home.”   The Home app offers a Facebook centric home page for Google Android phone users.

This is how Facebook describes its new phone, “With Home, everything on your phone gets friendlier. From the moment you turn it on; you see a steady stream of friends’ posts and photos. Upfront notifications and quick access to your essentials mean you’ll never miss a moment. And you can keep chatting with friends, even when you’re using other apps.”

AT&T will be the first one in the United States to offer a phone built by HTC with preinstalled Home for about $100.  The new phone will be available on April 12th.

I have long contended that the secret to Facebook’s future success will be to become a larger part of people’s daily lives.  Home is a big step in that direction.

It is bad news for Google because Google Search, Google Maps, and Gmail are pushed into the background by Home. If Home takes off, Facebook will be piggybacking on the large sums of money that Google has spent developing, maintaining, and promoting Android and perhaps someday reaping more rewards than Google…Read more at Forbes