This article includess information on these symbols: Google (GOOG), Microsoft (MSFT), Apple (AAPL), Netflix (NFLX), Comcast (CMCSA, CMCSK), Time Warner Cable (TWC), Verizon (VZ), and AT&T (T).

Yesterday, Microsoft launched an all-new Xbox 360 experience including the first group of new custom applications from world leading TV and entertainment content providers on Xbox LIVE.

On Dec 6, 2011, after they download an update Xbox users will be able to command their TV with their voice. Speak the name of your favorite movie to the Xbox, and it will be played.

It is widely believed that Apple (AAPL) is working on using Siri, first introduced as a virtual voice controlled assistant on iPhone 4S, as a voice remote control for Apple TV.

Microsoft just beat Apple to the punch.

Says Microsoft:

‘œA new era in entertainment begins where all your entertainment is together in one place ‘” your games, movies, TV shows, music and sports,’ said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. ‘œWith this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.’

Microsoft is building on its expansive catalog of movies, sports, television, and music available through Hulu Plus,, Netflix (NFLX), Zune music, and ESPN, as well as on its existing lineup of great TV providers, such as AT&T U-verse ® TV in the U.S., TELUS in Canada…Read more at Forbes..