APPLE INNOVATION OVERCOMES SAPPHIRE SHORTCOMINGS $AAPL $GTAT #SAPPHIRE SCREEN
Last November, Apple AAPL contracted with GT Advanced Technologies GTAT to produce sapphire on a large scale, not the naturally occurring gemstone, but a man-made version. A sapphire screen in future iPhones would be revolutionary because sapphire is a very hard substance and that will dramatically reduce incidents of broken phone screens. Sapphire screens have three short comings. Innovation at Apple seems to have overcome all of these short comings. First, sapphire is heavier than glass and the trend is to make phones lighter. Second, sapphire is more expensive than glass. Third, oil repelling coatings that are essential to reducing