5 RULES TO HEED AHEAD OF APPLE’S REPORT
Apple /quotes/zigman/68270/quotes/nls/aapl AAPL -0.15% reports earnings on April 24 after the close. The consensus estimate is $10.05 for earnings and $36.73 billion for revenues. Of course, as usual, the breakdown of numbers by product category will drive the price of the Apple stock. Apple stock price has lately been very volatile. The gurus have advanced several explanations. Such theories include Verizon /quotes/zigman/262341/quotes/nls/vz VZ +1.52% not selling as many iPhones as some expected, details of chips from Qualcomm /quotes/zigman/77257/quotes/nls/qcom QCOM -0.50% , controversy about the number of iPads sold in the quarter, and rumors of a smaller iPad with lower gross