‘Don’t Be Evil’ Gives Google Possible Antitrust Cover
In my article, ‘œGoogle’s Brilliant New Weapon To Fight Facebook,’ I described Google’s new weapon ‘œSearch plus Your World’. Search plus Your World changed Google’s ranking in its search results. Google started emphasizing results from Google+ social network at the expense of Facebook and Twitter. Now a few engineers from Facebook led by Blake Ross, Facebook’s product director and co-founder of Firefox, along with engineers from Twitter and MySpace, are responding with a new tool called ‘˜Don’t Be Evil.’ The name Don’t Be Evil is a fairly deliberate dig at Google’s tag line. The engineers asked how much better