IDENTIVE GROUP (INVE) RUN IS OVER DONE
Identive (INVE) scored a coup when it sold its RFID stickers for the roll out of Google’s marketing campaign for Google Places in Austin, TX. These stickers are used to convert conventional posters to smart posters. Consumers with NFC enabled mobile phones, can simply touch their phones to the poster to get all kind of information on the business, such as hours of operations, payment types, and reviews. In their enthusiasm, investors do not seem to realize that RFID technology is a commodity technology. There is nothing special about Indentive Group’s technology. The stock s up $2.79 to $5.52. We