Steve Jobs had a dream of making traditional textbooks obsolete.
Now Apple (AAPL) has promised to reinvent textbooks. Today Apple introduced iBooks 2. iBooks 2 can be purchased, starting today, from Apple’s iBooks store.
iBooks 2 is rich in swiping and pinching gestures, animations and video. Apple is completing the package with iBooks Author, and a new iTunes U program. iTunes U allows teachers to create online courses and handouts.
iBooks Author is a WYSIWYG app for writing interactive books. The app runs only on Mac. The app allows one button publishing of books to an iPad.
Apple has managed to partner with the giants of the textbook business including McGraw-Hill (MHP),Pearson, Houghton, and Mifflin.
The key question for investors is the impact of this program on Apple stock. The answer based on theZYX Change Method is that iBooks will not have a material impact on Apple stock.
First, the computers at The Arora Report that monitor every trade in Apple stock and are programed to analyze the data to decipher ‘˜smart money’ actions are showing no accumulation in the aftermath of the announcement. These algorithms were also not showing any accumulation in the days leading to the announcement of iBooks.
Second, Apple is focusing on K through 12. Not many students in this market have iPads….Read More at Forbes