ADOBE FINDS GOLD IN THE CLOUD $ADBE $AAPL $DB $CRM
Since 1982, when Adobe was founded in San Jose, Calif,. its design and publishing tools were sold as boxed software at retail or under perpetual licensing agreements. In 1989, Adobe introduced Photoshop which dominates the market for graphics editing. In 2005, Adobe acquired Macromedia whose popular products were Dreamweaver for Web development and Flash. In May of this year, Adobe caused a stir among its customer base by ending perpetual licensing and offering its products mostly as software as service under subscription plans coupled with a move to the cloud. There are several advantages of the software as service model