Apple will report first quarter earnings after the market close today. Apple has become a battleground stock.  Earnings will provide lots of data but will not settle the debate about Apple’s future.  The obvious question is, “What should investors do with the onslaught of data related to all things Apple?” The single most important data point to focus on is the number of iPhone sales.  The consensus is 48 million.  Most estimates range from 45 million to 50 million.  The latest negative sentiment is bringing down the whisper numbers for iPhone sales.  Some whisper numbers are in the range of 43

I have been writing for some time that the pace of innovation at Apple was slowing. For a couple of months it was egg on my face as Apple stock continued to skyrocket into the launch of iPhone 5. After iPhone 5 was launched, slowly but surely investors started to recognize that iPhone 5 did not incorporate any breakthrough innovations like they had come to expect from Apple.  The stock started to stumble and now has fallen about $200. The lesson for investors is that money in technology stocks is neither made by focusing on traditional fundamental analysis such as P/E ratios,

This is a clear bold call to buy Apple in the middle of the doom and gloom that surrounds the stock.  However, it is extremely important to buy Apple here the low risk way.  The low risk way is to follow the ZYX Change Method. We are in an environment where the noise from talking heads about Apple is deafening.  The obvious question is why you should listen to the signal from the ZYX Change Method at this time.  The answer lies in the track record.  The track record of this method is public and can be easily verified.  Specifically,